PROFESSIONAL PROFILE
Detail and results oriented highly skilled IT professional with 10+ years working in cross-functional, corporate and entrepreneurial environments for developing IT, web, mobile, e-commerce, CMS, CRM and digital media products.
Strong product development, analytical, relationship building, communication and business analysis skills.
Skilled in strategic planning, prioritizing and implementing key business, product and technical objectives.
CSPO and PMP certified with over 10 years of experience using agile (Scrum and Kanban) and waterfall methodologies and frameworks
AREAS OF EXPERTISE
– Discovering and Gathering Product Requirements
– Communication and Facilitation
– Strategic Planning and Execution
– Research, Analysis, Product Development
– Workflow, Wireframes and Roadmap Creation
– Utilization of Agile/Lean Frameworks
– Continuous Improvement Practices
– Project Planning, Tracking & Reporting
– Resource Management, Training & Onboarding
– Cost Estimations & Risk Analysis
CAREER HISTORY
Freelance Projects
Web & E-Commerce Consultant
Provide consultation for web and e-commerce website configurations, strategies, development and installation.
– Design and customize responsive website for clients’ needs using WordPress software (Theme, custom css and WordPress page builder tools).
– Analyze and create web analytics reports pertinent to business strategy (Google Analytics)
– Provide business and social media consultation to improve client marketing and web content/mobile strategy.
– Integrated and styled Jotform registration forms to drive customers to registration website pages for clients’ events.
– Customized theme and website for client needs on e-commerce platform (Shopify)
– Designed website and customized theme for restaurant client using Wix Studio.
– Responsive design website install included product information, image and content migration, data import, image editting and web development.
– Configured Business Email Accounts using Google Workspace and Microsoft Exchange
– Migrated business emails from third party mail client to Google Workspace and Microsoft Exchange Email Accounts.
– Expertise with WordPress, Google Analytics, Content Management Systems, Shopify, social media set up, email subscriptions, newsletter template and content creation.
Lendified
2015-2016Project Director, Consultant
Managed projects for new feature development and releases for Lendified.com and assisted in the business requirements and technical requirements documentation for Lendified and Vault Circle.
– Performed business analysis, documented requirements (workflow, user flow, wireframes and project plans) for Lendified products and services (Lendified.com and Vault Circle).
– Contributed to defining the business and technical requirements, project planning and wireframe creation that contributed to OSC approval of Vault Circle Inc. (Canada’s first digital lending and investment platform with Ontario Securities Commission approval)
Introduced agile methodologies and managed triage efforts for issues using JIRA and Kanban/Scrum board.
– Assisted in the interviewing process, onboarding and training of new hires on Lendified systems and procedures
– Contributed to success and growth of Lendified platform growth and improvements.
– Lead and developed change management process and identified, tracked and mitigated project risks.
Richmond Limousine Services
2015Business Development & Operations Consultant
Provided business development assistance and recommendations for supporting and acquiring new clients and resources.
– Evaluated and configured a new cloud-based reservation and invoicing system for the company accounts and trained administrators on how to use the new application.
– Prepared and created proposals and business contracts for new corporate, hotel clients or contractors.
– Managed communications and marketing campaigns with existing and new clients.
– Added Google Analytics tracking, used online advertising campaigns and SEO changes to the website to increase traffic and conversions.
– Designed new business cards.
Canada Post (Contractor)
2014Project Manager
Managed multiple projects within the Digital Delivery Network group.
– Collaborated and documented requirements for key projects to determine cost savings and enterprise solutions (eg. UX, Workflow diagrams, SOW and Business requirements)
– Managed project to implement Canadian Anti-Spam Legislation (CASL) across Canada Post web properties to ensure Commercial Electronic Messaging (CEM) continued to be compliant and to avoid any future or potential legal concerns.
– Contributed to project for centralization of the data repository for email distribution lists for Canada Post to streamline enterprise CEM processes and reduce infrastructure costs.
– Administrator of JIRA and Confluence and configured shared Dashboards for reporting and Kanban/Scrum boards with swim lanes for projects.
– Successfully launched E-Commerce Innovations Awards Project that improved brand awareness and supported the brand strategy.
– Used survey and reporting tools of OpinionLab to demonstrate user success and feedback.
Mosaic Sales Solutions
2013Senior Project Manager
Project manager for the next phase of a large project ($1 million budget) for proprietary enterprise web based applications used by Mosaic employees (application support for desktop and mobile devices).
– Facilitated meetings and collaborated with project stakeholders (executives, product owner, developers, QA, business analysts, business intelligence, marketing, HR and operations team) to define the scope and develop the project plan.
– Utilized JIRA to keep track of Sprint progress and used JIRA to query user stories in product backlog for high-level roadmap creation with the Product owner.
– Produced project status reports, managed stakeholder expectations and helped to mitigate issues and risks.
– Mentored staff in agile methodology and encouraged best practice in project management and project planning.
National Post
2011 – 2013Senior Project Manager
Involved in managing multiple websites and mobile projects (iOS, Android and mobile optimized site) for the National Post digital group. Projects included: nationalpost.com & financialpost.com content management system migration, site redesigns, advertising campaigns and website/app improvement projects.
– Managed mobile app upgrade projects for Android and iOS National Post reader apps.Improved vendor relationship to mitigate quality issues and to bring the projects back on track.
– Created test cases and was responsible for QA and UAT testing of apps on various mobile devices.
– Successfully executed the launch of the marketing website for Infomart.com using responsive web design ahead of schedule for an aggressive project timeline.
– Implemented and trained departments on using Kanban board and bug tracking system to improve workflow and development requests process.
– Managed SSO (Janrain integration with registration system), commenting system (Disqus and Facebook) and Post Points (rewards program) projects for Nationalpost.com and Financialpost.com to improve the user experience for readers.
– Oversaw day-to-day operational tasks, prioritized and scheduled development resources accordingly to improve services and products online.
– Assisted with recruiting, management and career development of contract/consultant resources.
– Familiarity with Google and Omniture/Adobe SiteCatalyst analytics for reviewing product performance/trends (includes: PVs, UVs, visitor/browser/device data).
The Globe and Mail
2007 – 2011Digital Project Manager
Successfully managed globeandmail.com projects that ranged from small to large multimillion-dollar projects using agile and traditional waterfall methodologies. Performed scrum master duties on several large projects.
– Managed large project team (20+ – including stakeholders, internal and distributed project resources) for the integration of a new enterprise online content management system (Escenic) and multiple web redesign and re-architecture projects (including globeandmail.com, Globe Drive and Globe Life redesigns).
– Responsible for planning, estimating costs, identifying dependencies, risks and the resources needed for each project.
– Designed wireframes, sitemaps, user flow diagrams, progress reports and assisted in the creation of product backlog user stories for projects.
– Created documentation to capture the scope, functional specifications and technical requirements of projects to meet the company business objectives.
– Successfully managed and implemented online projects on time and within or below budget (Online initiatives include: Newsletter platform and newsletter template optimized for mobile devices, Globe Life, Globe Drive, Video and Photo hubs.)
– Assisted in providing estimates for development, design and QA efforts for business case proposals and managed expenses of capital budget projects.
– Assessed identified and monitored risks and issues during a project and notified business stakeholders on issues and possible solutions to mitigate risks.
AOL Canada Inc.
2005-2007Web Applications Developer & E-commerce Specialist
Involved in product requirements documentation, web design projects and e-commerce product strategy.
– Created wireframes and designed AOL Shopping Phase 1 templates based on product manager’s requirements.
– Developed microsites and implemented redesign changes for the AOL Canada website (eg. Holiday Gift Guide, Valentine’s Day, Superbowl microsites, AOL Home Page, channel redesigns and new CMS implementation).
– Designed and researched image library assets to create dynamic lead graphics that were featured on AOL.ca Home Page and channels.
– Collaborated with Google and AOL Search product manager to successfully implement AOL search for AOL.ca using Google Search API (XML and XSL).
– Contributed to product requirement documentation (PRD) for AOL Shopping strategy.
– Provided technical input for AOL Shopping re-design initiatives.
Kodak Canada Inc.
1999-2005Online Specialist & Web Designer
Contributed to Kodak Canada’s website growth and product and service online marketing needs.
– Managed and created Customer Relationship Marketing (CRM) content for monthly Kodak Canada e-mail campaigns.
– Collaborated with various business stakeholders to increase website traffic and improve B2C online sales strategy.
– Created prototypes depicting the graphical interface and design layouts for Kodak Canada’s B2C (business to consumer) strategy (prototypes were used for demonstration purposes and crafting of the Request for Proposal (RFP) documentation).
– Worked collaboratively with 3rd party marketing agencies, clients (eg. Image Check franchisees), corporate communications, legal and business stakeholders on various projects.
– Designed home page graphics and animated banner ads for Kodak Canada products and services (eg. Kodak Picture Maker, cameras, film, digital cameras and printers)
– Lead developer for the implementation of the site redesign of Kodak Canada’s website.
EDUCATION
Certified Scrum Product Owner (CSPO) certification – Scrum Alliance, 2017
Product Management Workshop – Brainstation, 2017
Introductory to VR Developer Workshop – Academy of VR, 2016
Agile-Lean Training Course – Berteig Consulting Inc., 2010
Project Management Professional (PMP) certification – Project Management Institute, 2010
Agile Project Management – IBM Global Business Service, 2008
Honours Bachelor of Science Degree – University of Toronto
VOLUNTEER WORK
Dog Tales Rescue– Volunteer at Dog and Horse Sanctuary
Habitat for Humanity Toronto – Volunteer at ReStore
Potcake Place – Volunteer at Dog Adoption Center
INTERESTS
Photography, travelling, hiking, blogging, foodie, VR, AR, AI, IoT, UX, design, development, wearable tech, renewable energy and animal rescue